Brand
Strategy
When I did my thesis project on branded environments at ArtCenter College of Design, I thought we were just designing cool themed spaces. I didn't realize it would lead me into a fulfilling career of helping businesses and individuals achieve their goals by communicating their most authentic values. I've refined this process over two decades and with each new project, I gain more modern tools and insights. Let me help you understand your audience and shape how your brand should look, feel, and sound to them. Whether you're starting fresh or expanding your brand into new territory, I can develop that strategy. With my background as a designer, I can also meet any visual design needs your team may have, ensuring a cohesive and compelling brand experience.
My branding services include:
Target Market Research: Understand your current and potential audience so you know how and where to reach them.Brand Positioning & Communication: Develop a unique message and voice to represent your values and goals.Brand Identity & Style Guides: Design a cohesive brand image including logo, colors, typography, and overall vibe.Brand Extensions & Sub-Brands: Expand your brand into new markets and products through collaborative design thinking workshops.Marketing Collateral: Create visual designs and copywriting for web, social media, and print.